01MEN Smart Shop

Creative Director

 

Client: Modern Avenue (China) + YouSpace

Team: Designers, CosmoC Interior Design Firm (Outsource)

Shopping in-store should be easy, relaxing, and entertaining. Customers should be able to easily get what they want without any hassles.

YouSpace partnered with Modern Avenue to redesign one of their high-end fashion brands, 01MEN into a futuristic smart shop at Parc Central Mall in Guangzhou, China. The store design attempts to integrate the latest YouSpace technology and bring a new level of engagement and entertainment experience to its customers.

The Challenge

Redesign 01Men Shop - use YouSpace technology to create a 360° shopping experience for its customers and to enhance the traditional retail shopping experience.

 
 
 
 

Discovery

01MEN is a high-end mens boutique fashion brand. With its sensibility to fashion trends, 01MEN aims to share its aesthetics to every aspect of daily life of upscale elites and fashionistas. 

Customer pain points - Seeking new technology to improve the current shopping experience, customization, and convenience.

Retailer pain points - Increase revenue, reduce the rental costs, renovation, labor and inventory, and improve the online ecosystem.

 
 
 

Development Journey

The existing 01MEN shopping ecosystem is based on the traditional method: physical product window display, big poster signage printout (which changes every 2 weeks), physically and manually change store theme every month, 1 fitting room, 4-6 associates, and lack of inventory storage space.

The new smart shop is designed around 3 major essentials: People, Space, and Operations (details below).

We are creating a 360° shopping experience for our customers. We emphasize the fact that 01MEN cares and is the best fashion advisor to its customers.  

 

Service Design: Shop Design Essentials

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Shop Design

1.1 Attract - Eye catching multi-user interactive system invites shoppers walk into an immersive experience.

1.1 Attract - Eye catching multi-user interactive system invites shoppers walk into an immersive experience.

 
1.2 Attract - Store themes are easy to create and update everyday. No more poster print out.

1.2 Attract - Store themes are easy to create and update everyday. No more poster print out.

 
2.1 Interact - The interactive tunnel brings a fun and entertaining experience to the shoppers.

2.1 Interact - The interactive tunnel brings a fun and entertaining experience to the shoppers.

 
2.2 Interact - While shopper walks by the fun experience, YS technology is able to track shopper’s full body movement data for accurate style recommendations.

2.2 Interact - While shopper walks by the fun experience, YS technology is able to track shopper’s full body movement data for accurate style recommendations.

 
3. Engage - Magic mirror allows shoppers to virtual try-on outfits in real-time. Shoppers can like the outfits and purchase from their mobile phone right away.

3. Engage - Magic mirror allows shoppers to virtual try-on outfits in real-time. Shoppers can like the outfits and purchase from their mobile phone right away.