eBay Local
UI/UX Design Lead
Client: eBay
Team: Director, PM, Engineers, Designer
eBay Local is a fast lane for shopping retail on eBay: Simple, Clean, Fast.
It is for customers who want the convenience, choice and flexibility of online shopping with the certainty, trust, selection and immediacy of physical retail brands.
A retail destination that empowers consumers to get what they want, how and when they want it, with options for instant or scheduled delivery & in-store pickup.
The Challenge
Bring the local retail experience to customers online through desktop and mobile; let them search inventory near them from stores they know and trust and allow them to receive/pick-up the products at a time and place of their choosing - connecting buyers with local inventory for shopping convenience.
Discovery
Why LOCAL shopping on eBay?
The retail industry is changing. Consumers are changing their behaviors which demand immediacy, transparency and connectivity in all aspects of their lives with high expectations and cost-effective fulfillment options. Traditional retailers are not sufficiently capturing the explosive growth in e-commerce. We believe there is a local solution that can put retailers back on center stage. eBay is the ideal partner to make the vision of local a reality.
Customer Segmentation
We are trying to answer these questions:
1. Who are local’s current customers? Why are they using local?
2. Which existing customers in eBay are likely to benefit from local?
3. How big is the local ‘s opportunity with non-eBay users?
Design Principles
eBay Local Integrates with eBay Core
MVP Prototype Study - Local Hub V.1
Design - Desktop, Tablet, Mobile
Header, Location Picker, and Horizontal Nav. (Desktop)
Location Picker Expanded View (Desktop)
Hover Drop Down Menu (Desktop)
Left Navigation (Desktop)
Header, Location Picker, and Horizontal Nav. (Mobile)
Functional Product Demo Walkthrough
Home Hub
Local Browse
View Item
Project Results
While the project was continue developing and user testing, we have achieved the following: