Kate Spade Saturday 24-Hour Window Shops

Solo UI/UX Designer

Client: Kate Spade + eBay

Team: Director, Business Relation, Engineers, Designer, Kate Spade Team

Going to an impromptu picnic in the park? Or snuck out of work for a movie matinee? You might need a blanket to sit on or a jean jacket to cover up. The Kate Spade Saturday 24-Hour Window Shops make it easy and fast to get fun, summer product to you anywhere, anytime in NYC in less than an hour.

In June 2013, Kate Spade Saturday teamed up with Ebay's Retail Innovation Group to create four one month pop-up window shops in New York City. Using a touch screen on the store windows shoppers could "window shop" and have their purchases delivered anywhere in 1 hour—via bike messengers dressed in Kate Spade Saturday yellow!

The Challenge

Building the store of the future for Kate Spade Saturday in the US market.

eBay, Inc. portfolio of technology: the tech suite that exemplifies the power of eBay, Inc. – including the whole ecosystem of consumer app, associate app, and in-store digital interaction, as well as using PayPal as primary payment.

Discovery

About the brand - Kate Spade Saturday is Colorful, Cool, Playful, Casual, Optimistic, Innovative, Chic, Aspirational, and Bold!

Saturday girls are Cool and Confident. They live life to the fullest. They create their own style. They like to have fun!

24/7 Shopping Journey

Interactive Storefront UX Flow

KSS_AppUX

Attraction - Tap the screen to shop.

About - How it works.

Gallery - Swipe left and right to view products. Tap an item to take a closer look.

Product details.

Product details - Sold out at our window shops.

Product details - View product details.

Shopping bag to check out.

Enter phone number.

Invalid phone number.

Check your phone.

Help page.

Mobile Checkout & Delivery UX Flow

KSS_MobileUX

Mobile storefront

Product detail

Product details - Product not available for same-day delivery

Product details - Size guide

Product details - Product description

Your cart list view 1

Your cart list view 2

Your cart list view 3 - No items in your bag

Get it now for same-day delivery - Enter the address

Get it now for same-day delivery - Zip code is outside of delivering service area

Same-day delivery - Set order receiving schedule

Same-day delivery - Invalid information notification

Order summary 1

Order summary 2

Order confirmation 1

Order confirmation 2

Courier orders status

Courier delivery 1

Courier delivery 2

Product Demo Walkthrough

Project Results

Press - The fun and interactive experience brought the entire commerce portfolio to life, and truly helped to redefine what it means to window shop. Covered in over 90 international media outlets (TechCrunch, CNN, Fox Business, Mashable, Engadget), and helped to shape Kate Spade Saturday real estate strategy.